eCommerce and its continuous explosion – thanks to the internet – has forever changed the way we shop for products and services. We have witnessed – in the last 6 years of eCommerce debut in Nigeria – many impactful changes, such as the rise of online marketplaces; the seamless shift to using mobile devices for online shopping; the incredible growth of online and digital marketing and advertising; and the use of digital modifications in sales and mainstream consumer shopping.
Despite this remarkable innovation, many still find it very challenging to use these eCommerce platforms because they hardly understand how the features of these platforms work.
This article explains some common 6 features of eCommerce platforms that can assist shoppers to find the best products online. Please note that some of these features are ONLY peculiar to Jumia, Nigeria’s no.1 online shopping platform.