This use to be the practice in the past, contributing to the decline in the amount of revenues producers generate from their investment into movie projects especially during the CD era.
But social media has also come to add more fuel to burning fire as more people now go to the cinemas take shots of movies been shown and broadcast it live across board on facebook, twitter, snapchat or Instagram which is giving most producers headaches.
Most movie related associations have tried to fight this in years gone by but have not succeed but Kofas Media, Silverbird Cinemas and other stakeholders want to champion a course to fight drastically against such act to keep the movie industry clean of much polluted and pirated products.
The intriguing part of all this is, there is no single law in the country that warns or prohibit people from from pirating the work of others.
In a conversation with the CEO of Kofas Media at a press premiere of his latest movie ‘John and John’, he stated categorically his displeasure at this practice where if care is not taking producer will have nothing for their sweats.
‘We want all stakeholders to come on board to support this initiative because film is media as well, film is use to address lots of issues in society, he said.’
‘People recorded facebook live during the general premier of ‘John and John’ about a week ago and this is not a standard practice across the world. Cinema is catching up and we must not kill it like we did with the CDs’, he added.
The country manager for Silverbird Ghana Mrs. Fumilayo Onuma said;
‘Ghanaian movie producers need the support of everyone to help the industry to grow very well, they don’t make enough money from anywhere but movies’.
‘Lack of functional film village is also preventing lots of them from making money. Let’s put in much effort to make sure this campaign stands on it fit to kick piracy out’, she concluded.
The two entertainment houses called on other stakeholders including the media and bloggers to help push the campaign once they start rolling out so movie producers can make money to pay actors good cash for their talents and then propagate the true stories that we want to see in cinemas.